Headline that focuses on your product benefits
This is your subheading. The goal? Explain what your product is, and the key features, concisely. You can also include benefits language and point out any USPs.
Address doubts here:
- Is there a free trial?
- Is a credit card required?
- How quick is it to implement?
Your social proof here. Build trust
Increase desire and trust with customer testimonials. Include your customer's name, job title, and company. Make sure your testimonials are concise and focus on benefits or life before and after. Tip! Use Senja to collect and share testimonials, like this:
Is this you? Make the visitor's current way of doing things sound painful
We're going to make the current way of doing things sound painful. Using emotional (customer!), we'll make the visitor think: how do I fix this? Tip! Talk directly to the visitor with you language.
You're feeling stressed and uncomfortable so can't focus on the important stuff.
The cost of the extra work, time and interruptions is a lot.
Your current process looks like this... and that sucks.
Wasn't this meant to be easy?
Introduce your product here
This is your product reveal. Showcase three key areas of your product in the order a new sign up would discover them.
Introduce feature 1 benefit
Now we'll to introduce your product with an annotated screengrab, interactive demo, or images.
- It's critical that visitors can understand
- Your product from your image, so don't overwhelm them.
Introduce feature 2 benefit
Now we'll to introduce your product with an annotated screengrab, interactive demo, or images.
- It's critical that visitors can understand your product
- From your image, so don't overwhelm them.
- From your image, so don't overwhelm them.
Introduce feature 3 benefit
Now we'll to introduce your product with an annotated screengrab.
- Interactive demo, or images.
- It's critical that visitors can understand your product from your image
- So don't overwhelm them.
Address common visitor doubts. FAQs here
What do I put in this area?
Review your sales objections, customer support queries over email, and chatbot conversations. Identify the 5 most common customer objections. Address them in this area. Make sure the top 3 are also addressed in your copy throughout the page.
What should I know about copy?
Use plain language throughout your page to ensure it's easy to understand. Remove technical terms and initialisms. Plainer language is linked to higher conversion.
What should I do with the CTA?
Your page should have one key goal. You can have a secondary CTA, like download a lead magnet or get in touch. But most of your page should be focused on your key goal.
Anything else?
One of the key takeaways from your landing page needs to be what makes you unique. If a buyer is in the consideration stage (comparing solutions), your USP will make them recall you and decide if you are the best fit for their needs.
Anything else else?
One of the key takeaways from your landing page needs to be what makes you unique. If a buyer is in the consideration stage (comparing solutions), your USP will make them recall you and decide if you are the best fit for their needs.
Repeat your CTA above the footer
Don't forget to restate your product benefits language in the headline above. Avoid generic language like "it's not too late to signup" here.
Address doubts: is there a free trial? Is a credit card required? How quick is it to implement?
RMLP Saas
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Feature 1
Feature 2
Feature 3
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